Customers are at the heart of retail, and today’s retailers must find new ways to interact with and quickly adapt to changing consumer behaviors and buying patterns. Customers now interact with retailers inside storefronts, online, on their mobile phones and increasingly, through smart devices. The increasing penetration of voice-based apps and smart speakers make this channel an important new avenue for customer interaction. As new AI-powered conversational platforms take center stage, retailers must invest in conversational commerce to deliver remarkable touchless experiences and stay ahead of the competition.
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